Gone are the days when women’s wear in India became limited to ethnic clothes like a sari or salwar kameez. With changing mindsets and greater quantity of ladies becoming a member of the corporate international, now, western wear for women is dominating store shelves no longer
handiest in metros however additionally in small towns. There has been a entire shift in the ladies’s put on class. For instance, the get dressed has emerge as the brand new tunic. Be it a fitted sheath for a proper event or an nighttime satin get dressed or a summer dress, the tunic finds acceptability in the highly dynamic Indian market. From 2009 onwards, there has been a big leap in call for for ladies’s western wear. According to Technopak Advisors, ladies’s western put on is clocking around 18 consistent with cent growth as towards 9 to 10 per cent for ethnic wear. Although the Rs 65,000 crores women’s put on market is ruled by using traditional garb like saris and salwar kameez, western put on clothing, which incorporates trousers, skirts and formals is growing swiftly.
At present, pinnacle Indian brands like Allen Solly, Scullers and Van Heusen are lively in this space. For them ladies’s western put on is an extension from their men’s line. However, there are brands like Madame, who offer ladies’s western wear via their EBOs. Madame, for instance, has the standard denim and capris, similarly to quite a number pleated and flared skirts, collared shirts, cotton day dresses and formal ensembles. College women can select from razor backs, tank tops and noodle-strapped camisoles. Buoyed by the growth in this segment, Madame plans to have 150 exclusive shops with the aid of 2012. Van Heusen Woman is making a bet massive on attire, which have become the fourth biggest class inside the preceding fiscal and keeps to develop at an exponential charge. By fiscal 12 months 2012, it’s far slated to become the get dressed destination within the u . S . By selling the highest variety of dresses through a homegrown western fashion formal emblem. Going via the converting dressing patterns Arun Sirdeshmukh, chief govt, Reliance Trends says there is a shift to western attire. There are sections of girls clients who put on western clothes 4 to 5 instances every week, even as others want to put on them 2 to 3 times every week. Reliance Trends has a balanced mix of western and ethnic wear inside the ratio 50:50.
In jobs in which client interaction is excessive, formal urban wear has become an absolute necessity. More cash in the arms of the urban running female has additionally enhanced her buying energy. Indian girls today are extra exposed to western ideas therefore, the upward push in call for for formal western clothes like shirts, trousers and formal dresses. Moreover, girls employees today are figuring out the blessings of western wear. These garments offer greater flexibility and comfort. No surprise, brands like Zara, Mango and Esprit are growing their presence in the India. This is also supporting in pushing up attention approximately western put on inside the country. Fusion wear has additionally risen in recognition in Tier II-III cities. Combining traditional ethnic tops like kurtis and brief kurtis with jeans and other western bottoms has additionally propelled the retail increase of ladies’s western put on. Meanwhile Pantaloon Retail has been witnessing a shift to western put on in smaller towns as properly. Kailash Bhatia, Chief Executive (Fashion), Pantaloon Retail believes the motive for the shift is more cognizance about international trends. Nearly 50 according to cent of its girls wear shelves are stocked with western put on now.
What’s greater India western girls’s put on brands are in crossover mode by means of giving their portfolios a touch of neighborhood sensibilities. Most are tweaking their lines to an emerging Indo-western style.
