As a web-based platform, a portal allows users to connect with one another and find content that is relevant with ease and simplicity. It combines information from different sources into a single user interface.

A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information (a portlet); often, the user can configure which ones to display. Variants of portals include mashups and intranet “dashboards” for executives and managers.

What Is a Web Portal?

Web portals are platforms that provide secure access to website information for different audiences including the company’s staff, clients, partners, and other site visitors. In comparison with common websites, they have specific customer groups as their target and offer unique UX based on the customer’s profile, as well as more opportunities for creating personalized content and interaction. Extensive remote collaboration tools are available for registered users, which has proven especially beneficial during the pandemic.

Why Use a Web Portal?

With web portals, companies can create reliable websites with smooth navigation and personalized access for users. This solution streamlines business processes and facilitates the company’s development. Companies from different domains use such platforms to refine website functionality, offer user-targeted content, and cater to their clients’ desires better. Web portals improve the collaboration among employees by sharing corporate materials such as training guides, manuals, or information on potential clients. The customer journey is enhanced with robust security features such as multi-factor authentication, data encryption, and content retention policies.