I’m almost hesitant to include these, and the reason why they’re down at #7 is simply because tags don’t affect rankings like they used to. For those unfamiliar with how tags work, they’re essentially mini categories that are supposed to help search engines find and rank your site regarding those topics you get tagged as. So our breast cancer doctor might include tags for “Dr. John Smith” and “breast cancer.” Meta tags are not visible to the end searcher, but are an invisible way to help your pages get indexed correctly for the right keywords. Or at least they used to be.

According to Rand Fishkin, recent studies have shown that a header tag has a very low effect with your ranking Digitaleer in Scottsdale search engines. However, it’s still advisable to use this tag on important keywords and headlines.

Within the first few sentences of your web page, reinforce the promise of value hinted at in the title and description, and make sure you use your key phrase. In fact, the key phrase, or phrases, should show up throughout the page, but the first few lines of text are very important. Not only will humans key onto the presence of the key phrases, but so will many search engines, and this can raise the search engine ranking of the site. After all, that’s what search engine optimization is all about.

The cumulative effect of off page optimization reflects to the growth of keyword placement into the search engines through on page optimization. Thus it is know as the basement or you can say the soul of any SEO services. This part of optimization is done very carefully, smartly and should be done after a strong internet research for that site.

‘The rich get richer. The poor poorer.’ Nothing can be truer than this when it comes to link building. If a website has twice as many links as another website, it is precisely twice as likely to get a new link. It will go on attracting new links and get richer, while the poorer website will ever be destined to remain poor.

So that is where off page (link Building) comes in. You need to build xxx numbers of links (or outsource link building to someone) with anchored text with those keywords in order to rank high.

Links should not be procured from all and sundry web sites just because they are available. More often than not people do this and then keep wondering why there is no improvement in their page rank and volume of traffic. The fact is that irrelevant links do not fetch anything for you. They in fact, mar your popularity. To make a link-building campaign successful, building link popularity is very essential. For this, the relevancy and page rank of the web pages you are going to link to should be kept in mind. Before procuring it, think whether this will be beneficial for your business. Go ahead only after you are completely sure about this. This will save you both time and efforts.