There are several reasons why some applicants simply cannot be accepted for a job. Skills may be lacking. Required educational achievements are not met. Some may have intelligence, but they are shy that they failed them in the interview. Or to put it simply, there are people who are not qualified to the standards of a company.
The same goes for lead generation. It is necessary that everything be nuanced, not a mere illusion. Sales leads must be qualified to have the best chance of closing sales. The installed technology must be qualified according to the specific needs of the company. The outsourced telemarketer must be qualified to close the qualified appointments that their clients desire.
Every company aims for qualified appointments. They don’t want their sales reps to show up empty-handed after a supposedly qualified appointment with a potential sales client. After all, they pay a price to get what they want. However, when a business entity outsources business-to-business (B2B) telemarketing, every penny paid is paid back in double or more.
Let’s find out the costs and rewards of a qualified appointment.
1. Cost per appointment
How much does a business pay for each qualified appointment? Is it worth the payment for the outcome of the appointment? Or is it overpaid?
The cost per appointment depends on the agreement between the telemarketing company and your client. Another thing that has been considered is the specific decision maker that a date scheduler has approached appointment setters..
Telemarketing firms have trained and educated their professional appointment coordinators to provide their clients with a list of qualified appointments, which has been directed to decision makers at the top management. When the customer’s sales staff performed well during the presentation, sales increased a hundredfold.
2. Cost per share
Aside from cost per lead, another cost scheme used is cost per share. That is, customers pay when the telemarketing service provider has reached the requirement in the number of qualified appointments. This is not a problem for both partners. For the client, a total payment is less than a cost per appointment. On the side of the telemarketer, there is no pressure to comply with the requirement, as said agreed demand has been based primarily on the experience and ability of the appointment schedulers.
3. Other service costs
A date is the beginning and not the end of the relationship with the client. This will be followed by the nurturing of potential customers. This is so because it is essential to stay in contact with the customer so that there is loyalty. The business organization is obliged to keep its customers informed through constant updates.
A lifetime value must be established in relation to the customer. If a business is content with a sale to a potential sales customer, then that business should think seventy-seven times. It should be remembered that a closed sale is a big no-no for doing business.
4. Opportunity costs
When appointment organizers select the wrong prospects, the lost opportunity costs are high. The time, money, and effort that should have been used to generate qualified quotes are wasted when the wrong ones are chosen.
