Packaging is an art and a creative medium! Be it a simple box or a mailer bag, these boxes are used as identity labels and a protective shield. Another important role of packaging design lies in its use as a good marketing tool. Physical packaging is co-related to package design.
Packaging Design
It is the process of creating a designer product-related packaging to identify, contain, transport and deliver an item or product. You may be amazed to know the fact that every product in this world is delivered with packaging. From a simple food box from your favourite food store to the latest iPhone or your brand-new fridge, every product gets some sort of packaging.
The Role of a Professional Packaging Design Engineer
The medium of product packaging is often ignored or overlooked. However, a good brand packaging design can be your ticket to ultimate success and fame in today’s competitive world. Designing packaging for various products is not an easy or simple task. To make the package look simple, yet exotic is the work of a dedicated designer.
It is necessary to identify the medium of packaging. Packaging design agencies employ professionals like graphic designers and packaging engineers to unleash their creative powers and design the perfect packaging for goods and products. These experts decide whether a specific product needs a sober and common printed cardboard box or requires an elusive box of a particular material.
Once the material is selected, you have to move on to graphic designing and physical packaging. Only then you may shift your focus towards successful marketing campaigns and brand identity exposure plans.
A graphic designer can be aware of the importance of the design that is reflected in the brand’s product boxes. It can also be referred to as the brand identity design, which is created to get the attention of the target audience and give necessary info about the product.
Physical Packaging
The main aim of any physical packaging is to keep the product inside safe and secure. You cannot consider designs for product packaging at the risk of compromising product security. You may have to think about the manufacturing limitations while designing packaging. Most businesses may not have the resources to create and design packaging that is too extravagant.
Keeping a Check on Competitor Design Packaging Styles
The first place to look for ideas is at your competitor’s brand designs. You can look at the materials used, the shape of the box, the colours used and several other aspects of their designs. You can get innovative ideas while doing extensive research on customer requirements and their tastes. You can also gain lots of objective ideas via online sources such as logo design company websites. To start with, you can stick to standard packaging solutions as per the industrial requirements and build on from there.
Working with a reputed packaging design service provider can help you gain insight and knowledge to develop win-win design packaging. You may understand factors that include the most suited packaging material, hot stamping, UV finish and weight of the product box after final packaging.
