The COVID-19 pandemic has definitely changed the world; and it has prompted a move toward online activities as people mostly shop, play, socialize and work online to avoid contacting the virus. This online shift has created a need for new and innovative products and services, as well as business practices. In the future, places will be transformed into smart cities, a conversion of buildings and landmarks into intelligent architecture, that are reactive, interactive and sustainable.
In order to deliver more cutting-edge technology and a superior products and services, Raleigh-based company pioneering experiential reality (XR) Transmira, Inc. has announced its partnership on April 7, 2021 with Kognition, a Philadelphia based firm offering enterprise artificial intelligence (AI) technology for commercial property. This collaboration is in line with the agreement of XR firms to to develop digital transformation solutions to deliver cutting-edge technology and lead best business practices in the creation of smart cities and intelligent architecture.
“We are very excited to announce today’s partnership with Kognition as part of our growing XR consortium of companies. With our Omniscape technology and XR platform, we bring location to life using AR and VR technology, AI-driven holograms, data visualization, interactive content, as well as unique monetization capabilities. This creates new revenue streams, engages consumers and completely changes the way we interact with each other, as well as with our work, play and social spaces. This is a tremendously important initiative that is set to change the face of cities all around the world, with game-changing potential for a variety of industries and use cases, as we build our planet in a more intelligent and sustainable manner,” Transmira founder and CEO Robert Rice said.
“The exciting part of integrating Kognition’s AI with Transmira’s XR technology is the opportunity for truly end-to-end digital transformation of a venue, as well as how users interact with and engage with the space. This holistic approach is the future of smart spaces and truly amplifies the power of our smart building AI, resulting in enhanced customer experiences, streamlined operations, cost-effective security controls and most importantly, safer spaces for people,” Kognition co-founder and CEO Matias Klein added.
At the core of this is building virtual twins of infrastructure and real estate on blockchain, a technology that can handle the big data necessary for experiential reality. Omniscape, Transmira’s XR platform, is built entirely on the Bitcoin SV blockchain. It is the only blockchain in production that is infinitely scalable to handle big data and offer microtransactions—and soon, even nanotransactions. Proof of this is how Bitcoin SV’s test network recently broke records with 16.4 million transactions in a single block. The average fee per transaction is currently at a tiny amount of 0.0067 USD, which is expected to be lowered as the network continues to scale massively.
All in-app actions are immutably and chronologically recorded as transactions on the Bitcoin SV blockchain. This preserves the history of the entire game and of each user. A master copy of all data is then distributed and stored on all nodes or miners on the network, making it practically impossible for data to be tampered with or lost. Transmira plans to use this data to provide brands and businesses consumer insight per individual, which revolutionizes targeted advertising and marketing.
“Let’s say there’s three people sitting on a couch watching the football game and the Doritos commercial comes on TV, we can deliver a different experience to each one. Maybe I’m getting the free bag of Doritos, the guy next to me is getting an offer on Dr. Pepper… now that I can deliver it that way, I’m also getting data back,” Rice explained.
Learn more about real estate on blockchain at the next virtual CoinGeek Conference broadcasted live from Zurich on June 8-10, 2021.
