DIGITAL MARKETING:
Whenever an individual or an organization does marketing that involves the usage of technology or electronic gadgets to promote the respective content to their targeted audience. In other words, conveying your message to the general public on the computer screen or phone etc. Digitized marketing can be done in different forms, either paid advertisements or content promotion through email or social media platforms. Usually, Digital marketing is addressed as “traditional marketing” i.e. magazine advertisements, the only difference is that this involves the internet for promotion.
WHAT IS DIGITAL MARKETING?
Digital – or internet marketing involves promotion of brands to stay in coordination with the key-clients by focusing on advanced communication technologies and web utilization as well. This is a big deal as the message should be attractive for the general public to visit your page. On the other hand, these promotional messages are a source of interaction between a marketer and the visitor. Radically, any marketing campaign that utilizes digital communication is referred to as ‘Digital Marketing’.
IMPORTANCE OF DIGITAL MARKETING:
Digital marketing provides you detailed information from beginning to end with a complete report that’s valuable for your organization – such as page views, shares, clicks, computing impressions and time duration on page. Such benefits are often the greatest asset in digital marketing. General or traditional advertising also has its importance for numerous programs, yet it has no data records for the customer interaction of your content and products.
KINDS OF DIGITAL MARKETING SERVICES IN DUBAI:
Digital Marketing is a wide platform that offers many kinds of Digital marketing services. In my observation, following kinds of digital development services in Dubai are mostly demanded for online presence of an organization:
- Search Engine Optimization (SEO)
This method of Digital marketing is utilized in the UAE, as well as across the globe. Many organizations contact a digital design agency in Dubai for Search Engine Optimization services to boost their business on top of search rankings. This involves strategy for website content optimization which eventually brings optimal results. Whenever a user clicks on your website through a search engine (for example: Google) the number of visits generate organic traffic on your site. - Content Marketing
Once you get your website development from the best web design company in Dubai, it requires attractive content so that a visitor is not only impressed by the website appearance but they are also interested with the content on your page.
Content marketing is the promotion of your website content or your company’s services to the general public so that they can get awareness about the product, brand and other activities you have been offering to your clients. - Social Media Marketing
Social Media is a platform which everyone is aware of and the number of users keep increasing day by day. Many businesses have been promoting their brands with social media marketing. This marketing strategy is useful as many social media users can view and visit on a website. It also creates brand awareness and generates leads for your business. Social media channels such as Facebook and Instagram are widely used in Dubai for social media marketing. - Pay Per Click (PPC)
This kind of marketing strategy displays your website ads on a distributors platform where you have to pay the distributor each time a visitor clicks the ad to visit your site. Google Ads is one of the most common platforms for PPC marketing campaigns, the amount of links you put to that campaign and the cost per click is specified on the competitive keywords. Channels such as paid ads on Facebook and Twitter ads campaigns are used for PPC marketing purposes. - E-mail Marketing
E-mail marketing is utilized by companies to interact with their audiences by giving their audience the information on recent updates and subscriptions. This marketing method is used to coordinate with the website visitors and eventually lure them to visit your website by mentioning offers or discounts in your message. This marketing method involves client welcome e-mails, follow up e-mails regarding feedback or latest updates, sign-up to news subscriptions etc.
CONCLUSION:
Digital Marketing – being the latest marketing trend, offers businesses with remarkable occasions to achieve endless developments. It depends on you to get benefits for your business with this marketing trend.
