There are three different components of SEO. The first part is to do proper keyword research and select either buyer keywords or traffic keywords. A buyer keyword relates to a person searching for a specific type of product or review on the product. A traffic keyword does not necessarily mean the person is searching to buy something. A traffic keyword does have a lot of traffic coming to the keyword.

Meta Tags provide information about the document to search engines for inclusion of your website into their indexes. Although Google ignores the meta tags except perhaps for the description meta tag but the other search engines use them.

After all, human users type in keywords when they search for information on the Internet. You can be sure to get the top spot on any search engine marketing ranking online if you optimize your website with the right keywords. Here are three tips that can help you with this task.

Write articles and submit to all the major articles directories with your website URL in it. Always write content related to your niche and put your expertise in it. The more article you submit the more links you can create. Most of those article directories are loved by Google and has high page ranks. Remember to put only original contents with no duplications.

You are telling the search engines what your web site is about when you employ SEO tactics. search engine optimization involves the layout of your web page so that it is very easy to navigate and read. In addition, you must skillfully place your keywords in your web page in a manner that conveys the information that is being searched for by your visitor. The keywords should be placed in the Title tag, Meta Description tag and at the beginning of the Body tag sections. Search engines look for relevant and original content in your web page that is relative to the your site’s keyword theme.

search engine news Build a site map. An often forgotten next step is to add a site map as a page on your website. Those uninitiated to search engine optimization may see the page and wonder why anyone would ever visit it or use it. It’s just a page full of links to various pages on your site. This page, though, is more meant for the search engines than human consumption. It acts as a road map for the search engines as they index your website. With the site map, the search engines may discover deeper pages on your site than they would have otherwise. The more pages ranked on a search engine, the more opportunities there are for customers to discover your website.

6) No matter how slow, stick to growing your site. Just like wine they will mature with age and may eventually payoff. Search engines have a preference for older sites.