Result-Driven Real Estate Marketing Ideas for Beginners

In the complex world of real estate marketing, it can be hard to know where to start and what’s essential. However, there are numerous ways to effectively market your business and your projects.

Using the best Real Estate CRM can help you boost your productivity in real estate marketing, lead generation, and overall management of your business. This article covers some of the best real estate marketing ideas for 2022 for beginners to help you get started on the right track from the beginning.

Technology is changing real estate at lightning speed. The way salespeople and brokers connect with people, conduct business, and market properties have evolved so quickly in recent years that it can be hard to keep up with it. 

Developers who get on board early will find themselves several steps ahead of their competition by using marketing ideas for real estate like those mentioned below.

1. Have a Landing Page and Promote it On Search Engines for Better Reach

Having a landing page or project website is vital if you’re selling real estate because it is one of the most powerful forms of advertising available today. With search engine optimization (SEO) becoming more and more critical to business success, your website is a crucial tool in building your brand and increasing your web presence. SEO strategies have been proved quite useful in driving traffic to your site & attract new clients.

2. Give Your Viewers an Interactive 3D Property Tour

Buyers want instant gratification when searching for a home. Present them what they’re getting through an interactive 3D property tour. By taking advantage of virtual reality technology, buyers can walk through a home without even stepping inside or visiting a neighborhood. It helps them imagine themselves living there from day one!

Make sure your listing looks appealing by adding some panoramic shots of your neighborhood and including videos showcasing your listing’s highlights. Below we have mentioned more real estate marketing ideas that can help you market your real estate business effectively as a beginner: 

3. List Your Project on Property Portals

Get your brand in front of as many people as possible by listing it on credible property platforms. Each one will have unique benefits that can help you reach customers you might not have found before. 

For example, many customers are using third-party review sites to find real estate agents. This is when a good customer relationship management or CRM software for real estate comes into play. 

It’s a great way to manage all those reviews and keep track of what each customer needs from you. Check out the new real estate marketing ideas for more insights.

4. Invest in Paid Advertising Campaigns

You can choose to conduct Google AdWords, Facebook Ads, or other paid marketing campaigns to promote your real estate business. If you’re just getting started with these, it’s good to seek some training from professionals who have gained expertise.

For example, if you want to create Facebook ads that convert and drive business growth, look into courses like How To Use Facebook Ads To Grow Your Business by Hubspot Academy. Or you can take the help of a real estate digital marketing company such as BeyondWalls for all your marketing campaigns. 

Also, you can select the best real estate CRM software in India for your real estate business as per your sales & marketing requirements. 

5. Include Imagery and Videos

To create engaging real estate content, you’ll want to pay special attention to your photos and videos.

If you want real estate buyers and sellers to call your phone number, send you an email,l, or visit your website, they need to be found. Google uses photos and videos in their Search Engine Results Pages (SERPs), which leads people right to your site. If a picture is worth a thousand words, imagine what a video and images are worth together? If you post attractive photos and videos of your listings on social media or search engine platforms, it will undoubtedly engage the viewers and they will be more willing to check out your ad or post.

Along with this, you can also use video marketing to drive more potential buyers to your business. Video Marketing proves to be an excellent tool for giving your real estate business a considerable boost in the digital space. 

It allows the users to view the property better and enable owners to engage more interested buyers and highlight the selling features of their properties. You can film and upload several attractive videos of your properties on multiple video platforms, including YouTube, Facebook, and Instagram. You could even go so far as to make a video response to someone asking about your real estate services.

6. Advertise on Social Media and SEO blogs

Social media advertising is a great way to get your name out there and attract leads. Facebook and LinkedIn are two of the most popular options, but remember that not all social media websites are created equal: you can’t just throw up a profile picture and post a few times—you have to work with strategies. Many investors use Facebook groups to generate interest in their business; if you build enough credibility, people will be more inclined to follow your lead on other platforms.

7. Connect with Potential Clients via Email Marketing

Use email marketing to nurture leads and connect with potential clients. According to a study by Hearsay Social, 60% of real estate professionals use social media as their primary way to market online. But what about more traditional mediums? Email remains one of your best options—it’s still an inexpensive, direct means of communication. Plus, it has a higher conversion rate than any other digital channel. So start building a list of leads—and have them opt-in for future information about your services.

The Bottom Line

If you’re starting in real estate, you know how hard it can be to build your business and attract new clients when you don’t have the right tools and resources on hand. There are several great CRM software for real estate out there, such as Sell.Do that can integrate the power of marketing automation and technological expertise to offer you an integrated solution for your real estate website.

Sell.Do enhances your relationship management experience with your customers and serves as a one-stop platform for all your business needs in the real estate industry. 

Visit Sell.Do today to learn more about their services and connect to one of their seasoned executives to discuss your requirements.