Fear of God has made a name for itself around the fashion industry as this improbable brand has scale to huge adversity and has become something that goes hand in hand with some of the biggest brands in the industry. Although Jerry Lorenzo worked to build the brand into something that could serve as a game-changer, the rise of Fear of God was underground for some time. Jerry Lorenzo has worked for years, investing thousands of dollars in the fear of God.


You can buy Fear God in Essential Hoodies.



The Fear of God brand influence came to Jerry Lorenzo from two different sources. Religion and vintage punk style. Growing up in a deeply religious family, Lorenzo grew up with a fear of God in him. And so, when he built his brand from the ground up, it seemed natural to incorporate the fear of God.


The second sense of influence for her clothing line comes from vintage satire / rebellious aesthetics. Inspired by The Breakfast Club’s John Bender, NBA star Allen Iverson and, of course, Kirt Cobain from Nirvana. Stylish influences can evolve throughout a brand’s advancement, but Jerry Lorenzo has achieved his success by keeping the roots of his inspiration true. Fear of God Hoodies is the most popular in the world.


Although Lorenzo claims that, despite his inspiration, his brand is not a direct advertisement of his beliefs or of the punk era of the late 20th century. He claims that his brand is a combination of things and these two can only be a part of it.


Another aspect that has evolved in Lorenzo’s design is minimalism and simplicity. With the world of design becoming more complex, he likes to keep things simple.


All of this combined with him joining the West team back in the day. When Fear of God’s first collection was dropped, Kanye saw it and liked it. And then, Lorenzo was asked to join him. This cooperation lasted for three years.



A brand that was selling clothes at that price and then selling, it might seem like there was no need for it. But there was customer demand. And need to cut fat. So, Lorenzo started working on the essential line, which came with the same kind of fashion but was stripped down and was cheaper.


Without giving up any aesthetics, the essentials have brought a new dimension to hoodies, t-shirts, and jeans. The color of the essential lines is as sharp as ever. The quality of clothing and fabrics should be just as impressive. There seems to be no way that there is no lack of anything in the necessary line. This is why Lorenzo is considered as impressive as he is. He does not describe himself as a designer or inventor but rather remixes existing ones into new forms.


Fear of the essential line of God, therefore, has gained much notoriety. Lorenzo’s Fear of God brand is now seen as a shot of revival in the fashion industry and an essential line as its injection. The launch of her 7th collection highlights her evolution from a self-taught newcomer to someone who has taken the bulls of the fashion industry by the horns. In part, it was also influenced by the Covid era, which allowed Lorenzo to lead many of the brands there and, because of its honest and clear approach, made itself popular with the general public. Essential Brown Hoodie is loved by her fans and others. Up to this point, where her clothing was known only to certain types of men, it has now blossomed and diversified into something bigger than life. And yet his mind remains simple.


Even today, when it comes to her attitude towards clothing, she looks at the silhouette and how it might look good. Fear of God is a method he has been using since before it was officially introduced. It’s a method that has given him a unique perspective on everything.



Jerry Lorenzo’s Fear of God Essentials brand has evolved into something that is taking the post-Covid fashion industry by storm. Essential hoodies, T-shirts, and jeans colors. The fit, the silhouette, and the quality of the fabric, are combined into something that is proof of Lorenzo’s struggle, his inspiration, his ideals, and the background from which he admired.