It’s now easier to make your brand stand out by engaging with events and trade shows. With top-notch trade show banners and supplies, you can make your company stand out at these industry events. Herewith is a guide, you can prepare for your next trade show or exhibition display that will showcase your company.

Tips for Making Pop And Appealing Banners

A well-designed trade show exhibit includes a banner that captures the eye and the imagination of the visitor. Trade show banners are a must and with fresh design, you have to know how to create them. To help your customers design their success on the show floor, here are some of the best tips for designing highly effective trade show banners.

  • For companies that wish to showcase their true colors, showcasing their official logo and branding is a great idea. But if you’re not sure or have specific needs or guidance, it helps to know a bit about how colors affect consumers.
  • Consult with a design company on trade show day to ensure your marketing materials look as professional as the others around you. This will help make sure any mistakes aren’t visible to potential customers on-screen, but when scaled up to 100 times, even the slightest imperfections are major differences. Partner with a company that offers design consultations for high-impact trade shows.
  • As your trade show booth is your first step in a long marketing process, it’s important to make sure that your sign and banner are simple, clear, and effective. Consumers should be able to read your signs and banners as they walk by because they need quick access to messaging that aligns with your goals and shows promises of what the attendees will see inside. Trade show attendees might need a referrer like you who can help them figure out what you are talking about on the trade show floor.
  • Know the size of banner you need and when to use a larger or smaller one based on the content you are including in your blog post. You will want to design banners that can be read from afar so that they don’t get obscured by anything else on your website. But you also want to limit text and imagery so that your banner grabs people’s attention.
  • If you need to be able to showcase photographs within your booth, you will want banners printed with high-resolution printing. When photos are enlarged for banner printing, they tend to lose their luster and impact. But with special high-res processes, they will look just as rich and detailed at 6 feet tall as they do at 6 inches tall on your computer screen

Banner Material:

Now, you know the basics of a banner design, so let’s talk about a few banner materials.

Vinyl

Vinyl is one of the most popular banner materials due to its weather resistance, durability, and stunning printing performance. It comes in countless types that have specific pros and cons. These banners come in a vast range of sizes with 2-foot by 2-foot being the most common size. For example, The 13-Ounce Vinyl Banners are affordable and popular for indoor use, particularly at trade shows. For an outdoor banner that can stand up to harsh weather for years, select 18-ounce vinyl banners are a robust option. Made with thick, durable vinyl and waterproof, and fade-resistant, they are the strongest banners. The mesh design of these vinyl banners allows for wind to pass through easily for outdoor placement, like on walls and fences.

Canvas:

The low-gloss, painted-on look of Canvas banners is perfect for indoor applications. They are made of high-quality and durable material and can be found in many sizes

Fabric:

Fabric banners are made of lightweight, durable, and wrinkle-resistant material which can be used either indoors or outdoors. They come with sewn hems and grommets for easy hanging on a wall. Recommended for indoor use only

Adhesive banners 

Adhesive banners are easy to place on walls and other surfaces and will not flop down like wallpaper or stickers due to their adhesive nature. With these collapsible banners, you can cut down on setup time.

Double-sided banners

Not the most common option for trade shows, double-sided banners might come in handy depending on your unique display. If you have a stall in the middle of the store and can hang your marketing materials from the ceiling. You might consider going with a double-sided banner that big crowds can see from any direction.

High-resolution banners

This banner is for indoor use if you want to print vivid images onto the displays. Indoor banners are more fragile and are ideal for short-term use.

Displaying banners 

Banner on poles is a good option if you’re frequently at trade shows and need large, commanding displays. Pole Pocket Banners are designed to be displayed on poles and have sewn-in pole pockets for easy setup.