Search engine optimization can seem daunting for a startup business. In fact, achieving website ranking amidst heavy competition and a large pool of online content is no easy feat. However, SEO is an essential part of any marketing strategy that cannot be missed by a business. The right strategy, actions, and best SEO practices can elevate your website’s visibility to a higher position and keep you in the search engine rankings. Being a start-up, you want to fast-track growth and make an impact on search engine rankings, but remember SEO can make or break your business online. So it is better not to take shortcuts with SEO to get results fast because Google dislikes all such efforts of businesses and may even penalize the website for breaking the rules. Below are a few steps that define the best SEO practices for startups, and the dos and don’ts to achieve the end result.
Google doesn’t care whether you’re a startup or an old business
Google ranks sites higher by age is just a myth. The fact is that Google is both fair and unbiased and doesn’t care at all whether your site was registered in 1998, 2010, or 2020. Google tries to rank content that engages and engages with audiences. The most relevant content for each search query will be displayed on the search engines first. So startups must actively focus on creating content that encourages their audience to engage. Search engines want to see more relevance and engagement from a brand and it doesn’t matter whether you are a startup or an older business.
We would like to share a few more things here. Let’s say you have a competitor whose site was created in 2005. This means it has been putting in website optimization efforts over the years and has more time to build links and brand awareness. They are well versed in SEO strategy and have tried many different marketing methods till now. So they know what works for them and what doesn’t. They have built a brand image for themselves and have secured some positions in the online marketplace. However, your site is fairly new and you are really in the stage of creating a startup game plan. Clearly define your SEO goals and focus on your SEO strategy but do not rely solely on SEO. Based on your target audience, create a marketing strategy that blends SEO and other aspects of digital like social media, and content marketing to create online success right from the start. This is because SEO and some other techniques go hand in hand. A professional SEO company can help you develop an effective SEO strategy so that you can achieve SEO success from the very beginning.
What do search engines look for when ranking websites?
If you are a startup looking to up your SEO game and you think that stuffing keywords can help you climb the SEO ladder faster, you are wrong and wrong! While it can be tempting to take shortcuts to speed up the ranking process, keyword stuffing can kill your SEO for startups and hurt your SEO. Therefore, avoid such gimmicks, otherwise, there is a possibility of falling.
While proper keywords are important for ensuring search engine ranking, there are many other aspects that affect ranking. Pay attention to the factors given below in order to rank high in the search engines in the right way.
1. A secure and accessible website (correct URL): Your visitors will reach pages on your website by clicking a link, so the actual URL of a specific page really matters. Create keyword-optimized and user-friendly URLs that can help users understand what a page is about and can be easily crawled by Google’s bots.
2. Page Speed ?? (Including Mobile Page Speed): Page speed has been one of the major ranking factors for SEO for startups. Google tries to rank websites that provide the best website user experience. The fast-loading web pages save the valuable time of the users and deliver the required information in a fast and convenient manner. So identify web performance issues on your site and make sure you have a good page speed.
3. Mobile friendliness: Google has switched to mobile for the first time in a long time. Mobile-friendly is now a major SEO ranking factor as more people use mobile devices than desktops to access the web. So make sure you design a mobile-friendly website to rank your website high on Google.
4. Quality Content: SEO and content marketing are very much intertwined and always go hand in hand. Great content can help you drive visitors to your website and improve rankings. So focus on creating relevant, unique, and useful content that provides the information users need while searching a query.
5. Great User Experience (UX): Today User Experience (UX) has become an important SEO ranking factor. Google recognizes real human behavior and tries to rank websites that provide the best UX from their pages. Focus on usability and UX and make sure your site is easy to navigate and has good quality content that will make visitors want to stay and engage. The site elements of your website are like a roadmap for search engines.
6. Proper and Relevant Keywords: The importance of keywords in reaching SEO goals can never be denied. Choose the right and relevant keywords and phrases to attract the right audience and drive traffic to your site. Also, use the correct keywords in the name of your image as well as in the caption. Always remember one rule. Keeping it relevant is more important than cleverness and stuffing keywords.
How does hosting affect SEO ranking?
Whether you are a wedding photography company or an apparel store owner, building a website for your startup is easy but choosing the right hosting provider is tough and challenging. Your hosting platform serves as the foundation of your website. Don’t fall for any hosting provider and cheap prices and plans. Go for a reliable and high-performing web hosting provider like WordPress, Domain.com, etc. to boost SEO and compete effectively in the online marketplace.
Websites that operate easily and quickly are more likely to dominate search engine rankings and results. This is possible only when a website is hosted on a first-class hosting server. This is why hosting really matters for SEO for startups.
Ready to kickstart SEO but worried about resources?
Are you a startup owner and expect the SEO results of a big business? Most startups do not have enough resources and efficient SEO teams to compete with the biggest names in your industry. And trust us..she’s fine and totally fine! Being a startup, you are in unfamiliar territory and gathering all the ammunition.
With the rapidly evolving ranking algorithms and SEO techniques, you need not only experienced SEO consultants but also a very skilled SEO team who is well versed with all the SEO trends and techniques. Google does not accept compromise when it comes to search optimization and you need to establish your own fundamentals. The sooner you excel at these the faster you will be able to create sustainable SEO results and drive SEO growth. Now the good news is that you can hire an experienced and professional SEO agency in Delhi that can help you leverage SEO for startup and leave a mark on the minds of your target consumers. Their resources will work with you like an extension of your internal team and deal with all your concerns efficiently.
