San Francisco-based Salesforce.com is a supplier of cloud computing and social business software-as-a-service (SaaS). Salesforce.com was founded in 1999. It was established in March of 1999, and one of its founders, Marc Benioff, had previously worked for Oracle.

The provision of services and goods

The company is best known for its Salesforce customer relationship management (CRM) product, which is comprised of Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Analytics Cloud, IoT Cloud, App Cloud, Health Cloud, Financial Services Cloud, Force.com, and Chatter. The company also offers other cloud platforms and applications, but its Salesforce CRM product is its most well-known offering. Source : Salesforce Course In Pune

Cloud services:

Salesforce Sales Cloud handles contact information and incorporates social media and real-time customer participation via Chatter. Other cloud services include

  • Amazon Web Services,

  • Microsoft Azure

  • Google Cloud Platform.

It provides assistance for sales, marketing, and customer service in both business-to-business and business-to-consumer scenarios. The Sales Cloud facilitates the tracking of client information and interactions in a single location, simplifies and automates complicated business processes, ensures that all information is current, cultivates leads, and monitors the efficacy of marketing initiatives.

  1. The Sales Cloud provides features such as contact management, opportunity management, and account management.

  1. Salesforce Inbox, Salesforce Engage, lead management, reporting and dashboards, Wave App for Sales, marketing automation, and more are some of the features that are offered by Salesforce.

  1. The Salesforce Marketing Cloud makes it possible to personalise email marketing at scale, engage with mobile messaging, connect social to marketing, sales, and service, manage advertising campaigns to assist with customer acquisition, efficiently deliver personalised web content, and create one-to-one customer journeys across channels.

The Salesforce Service Cloud is an application that provides an assistance platform for customer support and service. A social networking plug-in that enables dialogue and analytics is included in addition to a tool that tracks cases in the manner of a contact centre. Service Cloud enables customer service representatives to resolve issues with customers more quickly, provides customers with access to information that will allow them to resolve issues on their own, assists in the customization of customer service, forecasts customer requirements, and assists in providing support to customers regardless of where they are located.

Live agents, communities, LiveMessage, Snap-ins, Field Service Lightning, Omni Routing, and social customer service are some of the features that come standard with Service Cloud.

Salesforce Community Cloud is a tool that connects and makes it easier for workers, customers, and partners to communicate with one another. The Community Cloud assists in the development of communities for any purpose, offers a platform on which customers can assist both themselves and one another, fosters the development of more meaningful connections between customers by permitting customers to communicate with one another, enables partners to connect with one another and boosts sales, and promotes employee productivity through online collaborationvSalesforce Classes In Pune

Personalization, Lightning Bolt, case escalation, e-commerce, Salesforce automation, community administration, and collaboration are some of the features that are incorporated in Community Cloud.

Salesforce Commerce Cloud, previously known as Demandware, is a service that is hosted in the cloud that unifies the manner in which companies interact with their consumers across all channels. Businesses are given the ability to manage digital commerce via the use of integrated solutions for commerce, point of sale, and order management through Commerce Cloud. Commerce Cloud is able to assist in the launching of new websites, the creation of new customer experiences, the onlineization of shops, and the integration of partner technologies.

The Salesforce Analytics Cloud, also known as Salesforce Wave Analytics, is a business intelligence platform that provides enterprises with the ability to rapidly get key answers and begin making choices based on data. Users of analytics are able to take immediate action on data, easily connect to data stored in the Sales and Service cloud, work from any device, analyse data to gain better insights, and utilise analytics apps for every function, including sales, customer service, marketing, human resources, and information technology.

The Salesforce App Cloud is a set of development tools that gives programmers the ability to rapidly construct apps that can be deployed on the Salesforce platform. Because it offers native integration, App Cloud eliminates the requirement for information technology. It gives users the ability to design applications that combine consumer data, resulting in more engaging experiences for customers. It assists in the automation of business operations and helps expand strong APIs to provide additional safety.

Some of the tools available in the App Cloud are:

Salesforce is a platform as a service (PaaS) that provides administrators and developers with the ability to build websites and apps using Apex that interface with the primary Salesforce.com application.

AppExchange is a platform for the development of bespoke apps and the distribution of those applications for use by third-party developers whose applications run on the Force.com platform.

The freedom afforded by Heroku Enterprise enables developers to design applications with their languages and tools of choice.

Mobile apps from App Cloud

Businesses are safeguarded by Salesforce Shield, which provides capabilities that improve transparency and compliance across all applications.

A new method for managing and developing Salesforce applications over their full lifespan is available thanks to Salesforce DX.

The engine behind Salesforce Thunder is meant to assess events and perform customised actions based on the results of processing massive data and rules.

Users are able to manage their applications and data thanks to Salesforce Identity, which offers a single identity that can be trusted by workers, partners, and customers alike.

The Salesforce Trailhead programme is a collection of online lessons that educates developers of varying experience levels on how to write code for the Salesforce platform.

The Salesforce Sandbox provides developers with a protected and secluded environment in which they may try out their ideas.

Users are able to connect to and access data from other Salesforce orgs as well as external sources via the usage of Salesforce Connect.

Within Salesforce.com is a platform known as the Salesforce IoT Cloud. This platform takes use of the potential of the internet of things (IoT) and transforms the data that is created by customers, devices, partners, and sensors into meaningful action. Users are given the ability to handle enormous amounts of data, construct rules using tools that are easy to use, and interact with customers in real time.

The Salesforce Financial Services Cloud helps deliver experiences that drive client loyalty through personalised tools, enables more visibility into existing household opportunities, enables the ability to track referrals, enables instant access to all client data in one central location, and addresses regulatory compliance. All of these benefits are made possible by the Salesforce platform.

Salesforce Health Cloud is a customer relationship management (CRM) solution for the healthcare industry that integrates record management services with the patient-physician interaction. Health cloud compiles all of the relevant information about a member’s demographics, communications, and other aspects of their health into a single, personalised profile for that member. Patients are given the ability to monitor their progress toward the achievement of their health goals and treatment plans. Additionally, cases are monitored, and tasks are prioritised according to either the amount of significance or the level of urgency. Additionally, it improves electronic health record (EHR) systems by allowing them to be unlocked and embedding applications inside a platform that is both safe and versatile.

Additional services: Salesforce Data.com is a cloud-based automated system that was formerly known as Jigsaw. It is used for the collection and maintenance of CRM information inside a user’s Salesforce.com account.

Salesforce’s Pardot is a business-to-business (B2B) marketing automation solution that helps accelerate sales with improved sales intelligence, generates high-quality leads with powerful marketing tools, automates lead qualification and nurturing, and tracks campaign performance to optimise revenue goals. Pardot was designed to help businesses meet their revenue goals.

cloud-based helpdesk system that was formerly known as Assistly. It allows users to connect with clients and find solutions to problems posed by consumers. Desk.com speeds up the process of assisting customers, gives insights to enhance support teams, and helps businesses make better choices and produce superior goods. Additionally, it gives clients the ability to choose their own solutions and assists in scaling customer care by providing 360-degree views of customers and integration. Desk.com also comes equipped with a number of other capabilities, such as business analytics, CSAT Scores, integrated service, Salesforce integration, App Hub, and SalesforceIQ.

Within the Salesforce platform is an internal social network for businesses known as Chatter. It connects workers no matter where they are, which helps drive up overall productivity. It links product teams with direct feedback and provides a venue in which anybody can express their ideas and get feedback on those ideas. This helps to expedite innovation. Chatter facilitates the sharing of information by linking workers with specialists from all around a company. Additionally, it enables businesses to follow projects on mobile devices and take action based on important updates from any place.

Technology

Apex is a programming language that was built for the Force.com platform that gives developers the ability to execute flow and transaction control instructions. Apex is a language that is integrated, simple to use, data-focused, rigorous, hosted, multitenant aware, automatically upgradeable, easy to test, and versioned. It also has all of these features.

Visualforce is a framework that allows the design of dynamic interfaces that are reusable and can be hosted natively on Force.com. Visualforce was developed by Salesforce.com. Either developers may connect their own logic with an Apex-written controller class or it can be used to construct full custom pages inside a Salesforce organisation. Visualforce pages allow developers to override standard buttons, override tab overview pages, define custom tabs, embed components in detail page layouts, create dashboard components, customise sidebars in the Salesforce console, and add menu items. In addition, developers can use Visualforce pages to add menu items.

The transition to the Salesforce1 platform is powered by a combination of tools and technologies that are managed under the Lightning framework, which is a component-based architecture. It makes it possible for users to build their own third-party applications on top of Salesforce’s existing apps.

The first fully integrated artificial intelligence (AI) tool for customer relationship management (CRM), Salesforce Einstein was built for the Salesforce Customer Success Platform. The purpose of Einstein is to provide businesses’ sales and marketing teams with more comprehensive and up-to-date perspectives on their existing customers and new prospects.

Accreditation as well as training

Salesforce University offers training programmes for all of Salesforce’s products, with the sessions categorised according to the cloud type or job of the student. The sessions are designed for students of varying skill levels, ranging from fundamental to advanced. The training courses prepare the user to take the examinations that are provided by Salesforce University in order to acquire certification. Source : Salesforce Training In Pune