Direct selling remained the sixth largest channel despite of Covid 19 or maybe because of it. We live in an Era of Plenty and that makes any channel most difficult or most easily doable.
Similar products offering similar benefits targeting similar people at similar prices at similar place. Here doing business in the era of plenty, the difficulty is to ensure uniqueness.
RusTeak is trying to achieve this uniqueness and a method to our design and execution. Interventions at every stage and limiting scope of mistakes and errors. To address the ‘era of plenty’ which impacts the profitability of any business.
Differentiation – the key of standing out – meeting the challenges of reaching to the TG.
The target audience is everywhere, so omnichannel or cross-channel marketing must be at the core of business and brand activities.
Now the consumer journey is not AIDA but AISAS -Attention-Involvement-Search-Acquire-Share. Also remember the supply chain is the customer order and the backend supply chain.
The backend supply chain has to be the best and the front end customer service or customer care articulate, correctly informed and polite. The AISAS model is all about creating brand consideration, relevance and consumption. In this hyperconnected multi-platform world that the consumers reside in, it is important how we arrest their attention and get them involved enough to search more about us even as we encourage them to use and share their experience with others.
DTC is the future even if you wish it wasn’t, more so when there is constant disruption across supply chains.
