What is user-generated content?
Today, customers are readily expressing their views on your products and services online. They will shower you with praise if you serve them well. You have a chance to listen to them and modify your offerings according to their liking.
Under User Generated Content (UGC), their reviews, comments, social media posts, Q&A articles, etc., all come.
Types of User-Generated Content:
Social Media Content:
On social media, people share their daily activities. Social media is filled with tonnes of video and short-video content, apart from photos. They knowingly share their affection for a brand with every post.
Reviews and Testimonials:
To share product reviews, e-commerce websites have a dedicated section. Positive reviews improve the score of the item, and the same is also reflected in the recurrence of its purchase. Many websites also have a comment section, apart from e-commerce stores, where users can express their raw views. An integral part of any B2B, B2C brand website is client and consumer testimonials.
Thanks to the high-speed internet, you can now stream Instagram lives, video calls, etc., flawlessly. These are long-form videos involving general discussions, reviews of products, and more. Video content for live streaming is constantly increasing.
Benefits of UGC for your Brand:
- Provides Social Proof
- Offers Valuable Insights
- Boosts SEO Performance