Does Your Targeted Traffic Seemingly ignore your Ads?
If you are looking for the best PPC advertising agency in Dubai, your search ends here. If you have not been able to see a significant return on investment for your online advertising, this may be because of a few things:
1. Not an accurate landing page
Have you ever noticed a website that just looks out of place? Have you ever clicked on something only to get redirected to another site or ad that has nothing to do with the one you were just on? This could be happening because your landing page isn’t relevant enough. Make sure that it’s optimized for mobile users, voice search, and social media interactions.
2. Too many ads
You may have heard that too many ads on a website can be a bad thing. It’s true and exactly what you want to avoid when advertising on your site. If you have more than one ad per page, people will click on the first one relevant to their needs instead of reading your content or clicking on another ad that might fit their needs best. One is recommended for every two pages—and only if the placement makes sense for what’s being advertised!
3. Improper keyword strategy
It’s not enough to just have the right keywords; you need to know how to use them effectively. With PPC advertising, it’s all about finding the right mix of keywords that will get your ads in front of your target audience and make sure they click through. The best way to do this is by using a keyword research tool like Google AdWords or Bing Ads Intelligence – both of which offer free access for basic accounts.
Once you have found the right keywords (we recommend at least 10), make sure each one has its unique bid amount to maximize performance on whatever budget you set aside for PPC traffic generation. This means that if two different words cost $1 per click, but one gets twice as many clicks as another, then it should be set with a higher bid amount than other terms, so it still gets displayed alongside other high-performing terms.
4. Weak ad copy
If you’re not getting the results you want from your Pay Per Click ads, your ad copy isn’t effective. Ad copy is important because it’s the first thing users see when they click on an ad. If they’re not interested in what you’re selling or don’t trust you as a business, they won’t convert.
Here are some tips for writing compelling ad copy:
- Make sure it’s clear, concise, and to the point
- Grammar counts! Use proper grammar and spelling so people can understand what you’re saying—it will make them more likely to click on the link.
- Write in a conversational tone that matches your offer and target audience (i.e., if I’m targeting millennials who love video games, my language should reflect this).
5. Working with a low budget
A low budget can lead to many problems. Let’s look at some of the most common:
- Low-Quality Ads
Your ads must be high quality and well-made to compete with other ads in an ad group. If they are, your click-through rate will stay the same. The lower the CTR, the less likely you rank highly on Google search results in pages (SERPs).
- Low Search Volume
If there is more search volume for your keywords, you might need help getting people interested in clicking on them. When this happens, it usually means that your bids need to be higher or that you’re targeting a smaller demographic than you should be. Both situations cause clicks and conversions (or impressions) to go down—neither bodes well for your bottom line.
6. Lack of knowledge
Your targeting and ad copy will likely suffer if you lack knowledge. One way to know if this is the case is by looking at your ad campaigns’ performance over time—is it steadily declining? If so, something may be wrong with your strategy and/or approach.
It’s challenging to develop a good strategy when you don’t understand what makes an audience valuable to advertisers (and how much money they’ll spend on ads). This can lead to poor targeting decisions—like choosing too broad an audience when a narrower one will work better for your product or service—and ultimately wasted money spent on uninterested users who aren’t likely willing or able to convert into customers.
Now, we will tell you what you can do to ensure that your audience does not ignore your ads:
Optimize for the right keywords
Selecting the right keywords is crucial to get traffic from Google Ads and AdWords. You should start using Google Keyword Planner, a free keyword research tool that helps you find out how many people are searching for a particular term or phrase. You can also use Google Search Console and Google Trends to do this!
If you’re not sure about how effective your ads are, consider changing the match types so that they’re more relevant to what people are actually searching on Google at this moment in time (i.e., “Broad” vs. “Phrase”).
Make your ads relevant
To do this, you must ensure that your ad copy is relevant. You can do this by:
- Make sure you’re targeting the right audience
- Use keywords in your ad copy (along with a good headline)
- Explain what your product or service does and why it’s better than the competition
Provide engaging and informative content
There are many ways to engage your target audience. You can use relevant keywords for your customers and provide helpful information. Use images and videos in your ads, make it easy for users to navigate through the content and use call-to-action buttons at the end of the ad copy.
Advertise on the right websites
If you’re running ads for your business, you must ensure that the websites you advertise are relevant. For example, if your business is a restaurant, don’t just advertise on Google; advertise on sites like Yelp and TripAdvisor.
In addition to these sites’ main search page, take advantage of second-page and third-page ads. These will attract new customers who have yet to see links for your services or products.
Create different ads for different platforms
If you’re using Facebook, Twitter, and LinkedIn ads, as well as Google Ads, you may have noticed that the audiences on each platform are different.
Facebook is the most popular network for targeting audiences because it has an extensive user base and allows advertisers to target specific users based on their interests and demographics. It also has various ad formats for marketers to select when creating their ads.
Twitter boasts over 300 million active monthly users globally, with an average daily usage time of 17 minutes per day among American adults alone! The platform allows users to post short messages called Tweets, which can include up to 140 characters, including spaces (or 280 characters for Direct Messages) to share information about themselves or recommend something they found interesting online (earning them real-world rewards).
LinkedIn: The professional social media site functions much like Facebook except that it targets professionals rather than everyday consumers with its advertising services designed specifically toward individuals looking for work opportunities or those who want better job prospects at existing companies where they currently work since LinkedIn requires all members sign up using their professional email address upon signup, so they know exactly who belongs there.
PPC advertising is a powerful tool when done correctly
Paid search (PPC) advertising is a powerful tool when done correctly. It can be used to target your audience and generate the leads, sales, and traffic you need to grow your business.
You’re probably familiar with PPC advertising if you use Google or Bing Ads. In this post, we’ll show you how to get the most out of paid search ads by making sure they are relevant to your website visitors, building trust through branded keywords and ad copy, using long-tail keyword phrases, connecting keywords with landing pages that convert into sales and leads, optimizing for mobile devices and more!
So if you’re looking for a good PPC agency in Dubai, we suggest contacting Techies Infotech. We have been in the industry for more than ten years and have helped many businesses with their marketing campaigns. We know what works and doesn’t work regarding Google Adwords management services. We aim to make sure that your ads are seen by more people and get more clicks on them without spending too much money on them. We also provide other services like SEM management services, social media marketing services, email marketing solutions, and so much more. If you need help with any of these, contact us today!