Many people already know that social media wields great power in boosting brand awareness and growing businesses. Yet, many business owners struggle to consistently convert these efforts into sales or leads. So, what mistakes are we making?

When using social media marketing services in India, it’s crucial to step back and consider how it fits into the larger strategy for generating leads and sales. Where should it slot in, and how can it work most effectively?

Consider this: our planet has a staggering population of 7.125 billion. Among them, about 2.307 billion people actively use social media. The immense reach of social media can place your content in front of the right person at just the right moment.

We’ve been through trials and errors, learning along the way. Drawing from our experiences, we’ve created a playbook to help you overcome the common challenges of optimizing social media. Let’s get started!

1. Connect genuinely with your audience!

In the past few years, social media has transformed significantly. Today’s marketers face a major challenge: establishing meaningful connections with their audiences in this new era of social media marketing.

To make your brand more relatable, you must forge real connections and genuine relationships with your audience.

Resolution –

Keep a close eye on all your social media channels, and make an effort to respond to every comment in a genuine and personal manner. You can achieve this by asking questions, sharing links to relevant blog posts, providing valuable insights, or offering assistance with any issues.

Consider using cost-effective or free brand monitoring tools like Hootsuite, TweetReach, Buzzsumo, Mention, and other available options.

Another idea to explore is the creation of a niche group or forum on platforms like Facebook or LinkedIn, or even launching your very own dedicated community website. This will open up opportunities for you to interact and connect with individuals who share similar interests.

2. Develop a strategy for marketing on social media.

You may have a clear idea of what you want to achieve and why, but to make it happen, you need a plan. Think of your social media marketing strategy like planning a road trip. Of course, you want to enjoy the journey and explore interesting places (which is like experimentation). However, you also need to choose the most direct route to reach your destination in the quickest and most efficient way (your goals).

Resolution –

Creating a strong social media marketing strategy doesn’t need to be a time-consuming process. No matter what kind of business you have, just keep these key principles in mind for every piece of content:

  • This information teaches, enlightens, or offers solutions.
  • Creating a connection with customers by appealing to their emotions.
  • Keep your customers amused and grab their attention through humor and engaging content.

3. Drop-in organic reach.

What was effective in 2012 or just a year ago may not be as effective today on social media. The key to achieving organic reach continuously evolves. If you’re finding it challenging to grow your organic reach, there is an alternative solution to expand your reach.

Resolution –

Combine Facebook Audience Insights and Twitter Audience Insights to understand your audience. Once you grasp who they are, utilize these insights to craft targeted ads that genuinely engage users.

The reduction in organic reach presents a hidden opportunity: paid social media advertising. Social media marketers can alleviate this challenge and help you overcome it. Explore our social media optimization services right here!

4. Maintaining consistent content is crucial.

We completely get it. Handling social media eats up a lot of time – you have to pick, make, plan, watch, answer, refresh, and recycle content on various social accounts. The list just seems endless. That’s why maintaining both uniqueness and creativity is one of the trickiest challenges in social media marketing.

Resolution –

In addition to basic content curation, we can employ various tactics for generating ideas, such as:

  • Browsing Quora to find content ideas.
  • Show them what goes on behind the scenes – reveal your work culture or share your process. If you’re in the baking business, let’s in on the secrets of creating that mouthwatering red velvet cake. People appreciate getting to know the authentic person behind the social media profile.
  • Design your own graphics using Pablo or Canva for your social channels.

5. Content quality over quantity

Some brands find that posting more frequently helps them stand out in the crowded social media landscape. However, this approach can be annoying to many of their followers.

Resolution –

Adopt a “everything counts” mindset when creating content. A great approach involves handling each content item, like a tweet, a Facebook post, a call-to-action, or a press outreach email, with the highest level of care.

When your content truly connects with individuals, they will naturally start following your brand over time because you’re sharing excellent content, not just a high volume of it.

6. Expand your content’s reach to a broad social audience.

Once you’ve crafted compelling content for your blog and social media channels, you might think that people will automatically follow you, correct? However, that’s not always the reality. Attracting the attention of your audience can present a fresh social media challenge.

Resolution –

The key is to avoid waiting around for people to naturally share your content. Instead, actively reach out to individuals you believe will find it valuable. Here are a few suggestions to help you begin:

  • Send emails to your friends, family, and coworkers.
  • Send polite and respectful direct messages to influencers on social media.
  • Participate in forums and LinkedIn groups that are relevant to your specific industry or area of interest.
  • Publish this content on Medium.
  • Pose questions and provide answers to comments on Quora.

Conclusion – 

The most important part is to figure out your growth process and try sticking to it no matter what. Try to understand your market inside and out, know your audience on all social media channels, and, based on those lessons, make strategic experiment decisions. Our social media marketing agency, offering creative digital marketing services, will be happy to help you in this endeavor and will create a pitch-perfect plan for your social media marketing.