Facebook Is Still More Important than Ever
To learn more about Facebook marketing keep reading the tips our team at Bold x Collective has for you!
- How Many People Use Facebook?
Facebook has almost 2.8 billion active monthly users, as of 2021. It’s reached a massive audience in the past couple of years which caught the attention of marketers everywhere.
Facebook has about 1.84 billion users daily, which means there’s a new potential audience for companies and brands.
Facebook was first founded in 2004, and has become extremely popular since, especially from a marketing perspective.
- Facebook – The Top Tier of Social Media
Social media platforms that were introduced after Facebook have become wildly successful in users, but it has been undefeated amongst them all. Although there are many strong competitors like Twitter, Instagram, Snapchat and more, Facebook still remains on top!
Compared to all the other social media platforms, Facebook has the greatest number of daily active users.
Facebook has been able to maintain its growth in users by adjusting to their user’s needs, like implementing the ability to post reels, sharing daily stories, and even live videos. Facebook has evolved greatly over the past couple of years and has adapted to new changes and the latest trends.
- Facebook Advertising Revenue
Marketers have been taking advantage of Facebook’s massive reach and popularity to advertise brands and companies to their target audience.
Most of Facebook’s revenue comes from advertisements. In 2020, Facebook generated close to 84.2 billion dollars in ad revenue.
- Applications for Businesses and Brands… A Lot!
Facebook is an excellent platform for marketing your company or brand. On Facebook, more than 90 million small businesses are active.
Businesses may utilize Facebook’s features to sell their brand. One of the most popular features on the Facebook Page is the place where companies may publish information such as their address, contact information, goods, and descriptions of services they provide. Brands may use this tool to boost their internet presence and reach a larger audience.
Businesses may use Facebook Pages to reach out to big audiences, establish an audience, and interact with new consumers or individuals interested in their brand.
As an added benefit, Facebook’s Business Page is free and a fantastic way for your company to increase sales and reach a wider audience.
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5. Who Uses Facebook the Most?
Facebook is utilized by people of all ages. The majority of Facebook users are young adults. These young adults belong to the Millennial and Generation Z age groups.
Other social media sites, such as Snapchat and Instagram, have grown in popularity over the years, but Facebook remains popular among Millennials and Generation Z.
- Facebook Time Spent on Average
According to Facebook’s 2021 data, users spend an average of 19.5 hours per month on the platform. Facebook is the most popular social networking program, and it plays an important part in the lives of its users.
People nowadays spend a lot of time on social media applications like WhatsApp and Instagram, which are also owned by Facebook.
Marketers must understand how much time consumers spend on social networking applications since it increases their chances of being exposed to adverts. It’s also critical to understand when the optimal moment is to publish on Facebook.
Why Marketers Adore
Because Facebook is the most popular social media platform, marketers may take advantage of advertising. Facebook is an excellent place to begin social media marketing for your company. On Facebook, you may publish nearly any type of material, which helps companies reach out to their target audience or communicate with present or future consumers.
As a marketer at Bold x Collective, 90% of my clients utilize Facebook for their advertisements and receive great results from the precise targeting capabilities and retargeting pixels. advertising on Facebook range from carousels to video advertising, and there are several placement possibilities on both Facebook and Instagram. As a digital agency, we strongly advise numerous businesses all around the world to use Facebook.
- Product Discovery
Facebook users may not only interact with one another, but they can also connect with companies and brands. Businesses may publish their items or services on Facebook Shop, where customers can learn about their brand.
When a company posts their brand on Facebook, consumers may discover more about the company, read product descriptions, and click on a link to their website. This might increase traffic and interest in your website. Facebook makes it simpler for people to find things without having to visit the company’s website, which leads to increased sales.
Conclusion
Facebook is still relevant… more than ever! As an organization owner, it is critical to include Facebook in your digital strategy. If you’re a company owner looking to take your Facebook to the next level, our team is here to assist you with a solid content and marketing plan. To get started, please contact Bold x Collective. Our website also has a directory of the finest Facebook marketing and advertising firms.
Remember, in this age of sharing and connectivity, we all want to share our brand stories and products with the world. Facebook provides the perfect platform to make this aspiration a reality.
