Knowing who is your target audience is super important when you’re writing. Whether you’re working on a story, a blog, or an article, connecting with your audience is key. In this intro, we’ll talk about why understanding your audience matters so much for attracting new readers.

We’ll also speak about surveys, which are like questionnaires. Surveys help writers learn what their readers like and want. They’re a great way to gather important info straight from the people who read your stuff. So, let’s dive in and see how understanding your audience and using surveys can help you become a better writer!


How To Create Effective Reader Surveys?

Before you start your survey, think about what you want to find out. Do you want to know what kind of content your readers like? Or maybe their favorite genres? Understanding your goals will help you create questions that get you the answers you need.

Examples: You might want to learn about your readers’ content preferences, the genres they enjoy, or their reading habits.


Structure Your Survey for Success

To make sure your survey is effective, keep it short and sweet. Aim for around 5 to 10 questions. Mix up the types of questions you ask, like multiple choice, rankings, and open-ended questions. And make sure your questions are neutral and don’t lead people to a specific answer.


Promote Participation

Now that you’ve got your survey ready, it’s time to get people to take it. Share it on your blog, in your newsletter, or on social media. You can also encourage participation by offering incentives, like discounts or entry into a prize draw.


 Best Survey Plugins for WordPress

If you’re using WordPress, there are some great plugins you can use to create and manage your survey. Here are a few popular options: Survey Maker by Ays Pro (Freemium): This plugin lets you add question images and integrates easily into your posts, pages, and widgets. It also has a free plan with some limitations.


WP Survey Maker plugin by Ays Pro is a feature-rich plugin that allows you to create unlimited surveys and questions. It includes various question types, including multiple-choice, open-ended, date, star rating, linear scale, and matrix scale. You can also create one-page or multi-page surveys, skip logic surveys, and anonymous surveys. Survey Maker integrates with popular email marketing services,  as well as Zapier, allowing you to connect your surveys to other applications.  


  • WPForms is a user-friendly plugin with a drag-and-drop builder that makes creating surveys a breeze.  It has an easy drag-and-drop builder and comes with both free and paid plans.

  • Formidable Forms is a powerful form builder plugin that can also be used to create surveys. User-friendly interface with free basic features and paid plans for advanced options.



In conclusion, reader surveys are a powerful tool to bridge the gap between you and your audience. By implementing well-crafted surveys and analyzing the responses effectively, you can gain valuable insights into reader preferences and tailor your content to resonate with them. Remember, a successful author-reader relationship thrives on continuous communication and engagement.  Regularly utilize surveys to stay in tune with your readers’ evolving interests and keep them coming back for more.