SEO (Search Engine Optimization) is a crucial aspect of digital marketing and having an SEO consultant can greatly benefit a business. An SEO Consultant Sydney is a professional who specializes in improving a website’s visibility and ranking in search engine results pages (SERPs). They are experts in understanding how search engines work and using various techniques to optimize a website for better search engine rankings. One of their key responsibilities is conducting thorough keyword research to identify the most relevant and high-performing keywords for a specific industry or niche. This involves analyzing search volume, competition, and user intent to determine the best keywords to target.